Founded in Cairo in 1993, the Pyramids Group is one of the premier organizers of trade shows in the Middle East and Africa. With the help of an informed workforce and in-depth experience, it has successfully organized trade exhibits in over 22 sectors since 1993.

In 2003, Pyramids Group opened an office in Istanbul and began doing business and planning shows in 50 nations with 70 sales partners. Having operations in seven countries—Istanbul, Cairo, Casablanca, Baghdad, Erbil, Basra, and Alger cities—and employing over 300 people, the company joined UFI in 2012.

In 2010, the Pyramids Group constructed a fairground in Iraq. Modern amenities that adhere to international standards can be found in the 30.000-square-foot Basra International Fairground. Pyramids Group organizes about 40 trade shows a year with over 20,000 exhibitors from the building, construction, energy, fashion textile, home textile, furniture, decoration, leather, shoes, automotive, health, medical, sectors including food, agriculture, technology, packaging, paper, stone, and manufacturing. Each show draws about a million attendees.

Pyramids Group seeks to expand market share for exporting enterprises in the appropriate trade show organizations at the appropriate times and places. It offers attendees expert assistance with any required services about the trade shows. Pyramids Group's exceptional global network is a result of its strong partnerships and cooperation with chambers of commerce, councils, unions, and sectoral groups on a global scale, in addition to its ability to draw in notable exhibitors and purchasers. provide the most esteemed trade show by bringing in top buyers and setting up expert buyer delegations to facilitate their matchmaking.